The Marketing Playbook for Law Firms That Want to Grow
Independent, vendor-neutral marketing advice for solo practitioners and small law firms. No sales pitches. Just strategies that work.
Where to Start
Guides
Comprehensive marketing strategies for law firms of every size.
Practice Areas
Marketing tactics tailored to your specific area of law.
Solo Playbook
Budget-friendly playbooks built for solo and small-firm attorneys.
Tools & Templates
Templates, checklists, and tools to execute your marketing plan.
Latest Articles
How to Fire a Marketing Agency (and What to Do Instead)
Signs it's time to fire your law firm's marketing agency, the transition checklist to protect your assets, and what to do next. Practical exit guide.
9 min GuidesCommunity Involvement Marketing for Law Firms
How to turn community involvement into a referral engine for your law firm. Sponsorships, board service, events, and pro bono strategies that drive business.
12 min GuidesLaw Firm Marketing ROI: How to Measure What's Working
How to calculate marketing ROI for your law firm. Tracking systems, attribution models, metrics that matter vs vanity metrics, and reporting templates.
12 min GuidesEvery Lawyer Review Site That Matters in 2026
Comprehensive guide to every legal review and directory platform. Honest cost-benefit analysis, SEO value, client usage, and profile optimization for each.
16 min Practice AreasAviation Lawyer Marketing: Building a Practice in the Most Specialized Niche
Marketing guide for aviation lawyers. How to reach crash victims, pilots facing FAA action, and airlines needing regulatory counsel in this ultra-niche field.
9 min Practice AreasBankruptcy Lawyer Marketing: Reaching Clients Who Need a Fresh Start
Marketing strategies for bankruptcy attorneys — empathetic messaging, PPC tactics, Chapter 7 vs 13 content, fixed fee positioning, and competing with debt settlement companies.
11 minIndependent Marketing Advice
Legal Practice Marketing is published by Drew Chapin, Digital Discoverability Specialist at The Discoverability Company. Every article is written from real-world experience helping law firms build sustainable online visibility — no affiliate links, no sponsored content, no vendor bias.
Learn more about our approach →