Legal Practice Marketing
Tools and templates
Planning templates, audit checklists, content calendars, and referral trackers built specifically for law firms rather than adapted from generic small-business kits. Every one is free to use and none of them ask for your email address. Each tool ships with the reasoning behind it, so you can adapt the template to your practice instead of filling in someone else's assumptions.
All tools and templates
- Law Firm Client Intake Form Template (Phone + Web) Complete client intake form template for law firms. Phone script, web form fields, privacy notice language, and best practices for converting leads to clients.
- Google Business Profile Optimization Checklist for Lawyers Step-by-step Google Business Profile checklist for law firms. Verification, categories, photos, reviews, posts, and monthly maintenance tasks included.
- Referral Tracking Spreadsheet for Lawyers (Free Template) Free referral tracking template for law firms. Track sources, outcomes, revenue, and reciprocal referrals. Includes quarterly review process and analysis tips.
- Law Firm Content Calendar Template (12-Month Framework) Free 12-month content calendar template for law firms. Seasonal topic ideas, publishing frequency guidance, and a sample filled-out month included.
- Law Firm SEO Checklist (2026): 70+ Action Items Organized by Category Complete SEO checklist for law firms covering technical, on-page, local, content, and off-page SEO. Prioritized action items you can implement today.
- Free Law Firm Marketing Plan Template (Fill-in-the-Blank) Complete law firm marketing plan template with fill-in sections for goals, budget, channels, and KPIs. Download-free, copy-and-use format for any firm size.