Solo Attorney Marketing Playbook
You don't need a big budget to build a thriving practice. These guides are built for solo practitioners and small firms — realistic, budget-conscious, and actionable.
All Solo & Small Firm Guides
The First 90 Days of Marketing a New Law Practice
Week-by-week marketing launch plan for new law firms. Website, GBP, directories, content, reviews, and the checklist for your first 90 days in practice.
16 minStarting a Law Firm With No Clients: A Realistic Timeline
A month-by-month guide to starting a law firm with no clients — realistic revenue expectations, survival budgets, marketing priorities, and what the first year actually looks like.
11 minThe $0/Month Law Firm Marketing Plan
Everything you can do to market your law firm for free. GBP optimization, review generation, content, networking, and a 90-day plan using only free tools.
14 minThe $500/Month Law Firm Marketing Plan
How to allocate $500 per month for law firm marketing. Specific tool subscriptions, two allocation strategies compared, and a 6-month growth plan.
14 minThe $2,000/Month Law Firm Marketing Plan
The sweet spot budget for small law firm marketing. Channel allocation, hiring freelancers vs agencies, 12-month plan with milestones, and scaling strategy.
14 minBest Practice Management Software for Small Law Firms (2026)
Comprehensive comparison of Clio, MyCase, PracticePanther, CosmoLex, Smokeball, and Rocket Matter. Pricing, features, and honest recommendations by firm size.
14 minBest Free Marketing Tools for Lawyers (2026)
Categorized list of the best free marketing tools for law firms. SEO, social media, email, CRM, design, and content tools with honest reviews of each.
12 min